November 12, 2007

Canada-e-Connect, Are You Connected?

Canada's first Travel and Tourism Technology conference has come to an end, and what a success it was. Canada-e-Connect was hosted by the Canadian Tourism Commission, and brought together a number of the brightest minds in tourism technology including Anthony Williams (Wikinomics), Hunter Madsen (http://www.Yahoo.com ), Eric Basha ( http://www.Microsoft.com ), Joseph Buhler ( htp://www.PhoCusWright.com ), Jim Brody ( http://tripadvisor.com ), Steve Wright (RadarDDB), Sean Sutherland ( http://www.FlightCentre.ca ), and everyone's favorite trend finder Jeremy Gutsche ( http://www.trendhunter.com ) amongst many other talented individuals.

The conference had dialog, debates, innovative speeches, and motivational speakers. Hearing all of these innovators share their insights and ideas made everyone buzz new innovative ideas. To share this experience with the public, I will be blogging some of the insights over the next few days. Here is a quick breakdown of some of the speeches I will be covering:

  1. Evolution Of Distribution
    • Amazon's model
    • 3 imperatives
    • Book by experience
  2. Evolution of Advertising/Marketing
    • Integration
    • Behavioral targeting
  3. The world of Tourism Goes 'e' and Green
    • Examples
    • Authenticity
  4. Talks with the DMOs
    • Federal
    • Provincial
    • City
  5. Mobile Marketing
    • Big innovators
    • Trends
  6. Web Conversion
    • Motivation vs Usability
  7. Unlocking Cool
    • Great insights and inspirations
    • How to go above the norm and make some impact
  8. Stats and Trends
    • Data
    • Research
  9. Traditional Media vs. the Future
I will be updating this blog to share some of the insight from the conference. Tune in and help contribute.

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