December 3, 2007

wCities and the Mobile Guide

Recently at PhoCusWright 2007, I was introduced to a company that is leveraging the power of mobile devices with travel guides, this company is wCities. This San Fransisco based company is making inroads in the convergence of traditional media with technology.

Gone are the days of the cumbersome destination guide, now all the information you need on attractions, events, hotels, movies and nightlife for a growing number of cities all around the world can be loaded into your iPod, mobile phone, or Blackberry.

In addition to their text based city guides, wCities also offers a variety of map based programs that can be loaded to a mobile phone. Their Wayfinder Navigator combines the power of a GPS receiver with local attractions and activities. This is were I can see a great value for traveling consumers. Get notified of attractions, restaurants and other highlights of the area that you are currently in. What is also great is that the Wayfinder software will voice guide you to the location of your choice.

Here is a review of the iPod travel guide for San Francisco:

Do you think that mobile guides are the future?

Do you think will own this market?